Press / News

Ultradent Products, Inc. has partnered with the Crown Council in support of their annual 120-day Smiles for Life Foundation campaign, which encourages patients to “whiten [their] teeth and help a child.” The 2014 campaign will run from March 1 through June 30. During the campaign, approximately 1,000 participating Crown Council dentists throughout the U.S. and Canada will donate 100% of the proceeds from any teeth whitening procedure performed, toward helping children in their local communities and throughout the world. Ultradent has pledged to support the Smiles for Life Foundation by donating Opalescence whitening products to fulfill 100% of the campaign’s tooth whitening needs.

The Smiles for Life Foundation is the official public children’s charity of the Crown Council. After patients receive their professional tooth whitening treatment from a participating Crown Council dentist, 50% of the appointment’s proceeds is contributed to a local children’s charity chosen by the dentist performing the treatment, and the other 50% benefits other national or worldwide children’s charities selected by the Smiles for Life Foundation. The Crown Council is a prestigious alliance of leading, cutting-edge dentists around the world who are strongly committed to excellence in their fields, continuing education, serving their communities through charitable work, and focusing on treating the patients—not just their teeth. The Council’s patient-centered approach seamlessly aligns with Ultradent’s foundational approach to minimally invasive, caring, patient-centered dentistry.

Ultradent is known as the "tooth whitening company,” thanks to its world-renowned brand of Opalescence tooth whitening products. The extensive Opalescence product family includes take-home, syringe-delivered tooth whitening gels, as well as Opalescence Go, the brand’s newest prefilled hydrogen peroxide ready-to-go whitening system. Opalescence Boost is Opalescence’s powerful 40% hydrogen peroxide in-office chairside whitening treatment, which offers instant results. Most of Opalescence tooth whitening products include potassium nitrate and fluoride. Opalescence tooth whiteners come in sensitivity-reducing formulas, and products are available in Mint, Melon, Peach, and Regular flavors.